Effective 18 October 2026

Advertising, Sponsorship & Affiliate Disclosure

The Tan Girl is free to read. Sponsors, advertisers and affiliate links help pay for it. This policy applies to our website, our newsletter and our social media accounts. The Tan Girl is owned and run by Black Tide Operations Ltd. Black Tide Operations Ltd is a company registered in England and Wales (company number 16947408). Registered office: 24-26 Office 1, Izabella House, Regent Place, City Centre, Birmingham, United Kingdom, B1 3NJ.

How we label paid content

• Sponsored content and ads are always clearly labelled, for example as "Sponsored", "Ad" or "In partnership with", so you can tell straight away what's been paid for.
• If we're paid, given a product or service for free, or get anything else of value for a mention, we say so next to it.
• Ads placed for us by an ad network are labelled in the same way.
• Everything else is chosen by us, not by sponsors or advertisers.

We receive gifted products from brands. When we feature a product we were given for free, we label it as "gifted" wherever we mention it, even if the brand didn't ask us to post about it.

Affiliate links

The Tan Girl uses affiliate links, including Amazon links. If you buy something through one, we earn a small commission at no extra cost to you. As an Amazon Associate we earn from qualifying purchases. We label affiliate links clearly, for example with "affiliate link", close to the link itself and not hidden in small print. Earning a commission doesn't change what we recommend.

On social media

On social media, we label paid, gifted and affiliate posts clearly and up front, using "#ad" or "Ad" for paid and affiliate content and "gifted" for free products, in line with ASA and CMA guidance. We also use each platform's paid partnership tools where they're available.

Our editorial independence

Sponsors and advertisers don't get to approve, change or veto our content or opinions, and paying for a slot doesn't buy a good review. We only work with businesses we're happy to put in front of our readers, and we can turn down any ad.

Your data and sponsors

We don't sell your personal data or give your email address to sponsors or advertisers. We may share combined figures that don't identify you, such as the number of opens or clicks on a sponsored slot. Our Privacy Policy has the details.

Rules we follow

We follow the UK Code of Non-broadcast Advertising (the CAP Code), enforced by the Advertising Standards Authority, and the Competition and Markets Authority's guidance on social media endorsements. In short: ads must be obviously identifiable as ads.

Questions or advertising enquiries

If you have a question about this policy, or you'd like to advertise with us, email [email protected].